July 25, 2026
23 Years in Reproductive Medicine: Sona Pharm Marks World IVF Day
World IVF Day offers a moment to reflect on how access to fertility treatment has changed across our markets and on the work that still lies ahead.
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This past weekend, the global reproductive medicine community marked World IVF Day, a date of particular significance for all of us at Sona Group. Observed on July 25, it commemorates one of the defining breakthroughs in reproductive medicine: the birth of Louise Brown in 1978, the first person conceived through in vitro fertilization.
When Sona Pharm entered reproductive medicine 23 years ago, IVF was still an exception across our markets. Many people had heard of the procedure, yet access remained limited. Treatment was often difficult to afford, and finding a specialized clinic close to home was far from guaranteed.
The landscape today is fundamentally different. Across Ukraine, Kazakhstan, Uzbekistan, Georgia, Mongolia, Moldova, and Armenia, dozens of clinics, hundreds of reproductive specialists, and thousands of stimulation protocols now form a growing regional ecosystem. Behind every cycle are critical details: a gonadotropin delivered on time, a trigger available at the clinic on the exact day it is needed, and an embryology consultation prepared with our support.
Twenty-three years in this field means product registrations across eight countries, distribution networks built from the ground up, and educational programs for physicians who began specializing in reproductive medicine when structured training opportunities in the region were still limited. It also means thousands of medicine packs, each connected to a specific woman, a specific couple, and a specific attempt.
Our role is to ensure that the right treatment is available at the right moment. Without timely access to the required medicine, the cycle cannot proceed. This part of the process often remains invisible, yet it is essential to the work carried out every day in fertility clinics.
Twenty-three years also remind us how much work remains. There are still countries, clinics, and patients for whom access must be developed, strengthened, and sustained.
World IVF Day gave us another reason to thank every physician and embryologist who trusts us to be part of this journey, and to recognise the precision, dedication, and responsibility behind every new chance at parenthood.
